Intellectual property culture : strategies to foster successful patent and trade secret practices in everyday business / Eric M. Dobrusin, Ronald A. Krasnow.
Intellectual property culture : strategies to foster successful patent and trade secret practices in everyday business / Eric M. Dobrusin, Ronald A. Krasnow.
9780195338331 0195338332 paperback 9780199713615 electronic book 0199713618 electronic book
Alternate Call Number
F 14 DOB.I
Summary
"The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executive in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless - and productive - as possible.".
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. The intellectual property culture; 2. Building the culture; 3. Making the culture contagious : intellectual property within the organization; 4. The role of counsel; 5. Earning respect for your intellectual property; 6. Giving respect to valid patent rights; 7. Constructively sharing and transferring intellectual property; 8. Toward a successful intellectual property strategy; 9. Trade secrets and other intellectual property; 10. Confidential information and effective corporate trade secret programs; 11. Patenting inventions; 12. International flavor.
"The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executive in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless - and productive - as possible.".