000024763 000__ 03065cam\a2200529\i\4500 000024763 001__ 24763 000024763 003__ SzGeWIPO 000024763 005__ 20210318104954.0 000024763 008__ 080303s2008\\\\enkk\\\\rb\\\\001\0\eng\\ 000024763 010__ $$a 2008009556 000024763 020__ $$a9780195338331 000024763 020__ $$z0195338332$$qpaperback 000024763 020__ $$z9780199713615$$qelectronic book 000024763 020__ $$z0199713618$$qelectronic book 000024763 035__ $$a(OCoLC)ocn166387331 000024763 035__ $$a(OCoLC)166387331 000024763 035__ $$a(wipo)15202488 000024763 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL 000024763 043__ $$an-us--- 000024763 05000 $$aKF2979$$b.D63 2008 000024763 08204 $$a346.73048$$222 000024763 084__ $$aF 14 DOB.I 000024763 090__ $$c27066$$d27061 000024763 1001_ $$aDobrusin, Eric M.,$$eauthor. 000024763 24510 $$aIntellectual property culture :$$bstrategies to foster successful patent and trade secret practices in everyday business /$$cEric M. Dobrusin, Ronald A. Krasnow. 000024763 264_1 $$aOxford :$$bOxford University Press,$$c2008. 000024763 300__ $$aix, 382 pages :$$bforms ;$$c24 cm 000024763 336__ $$atext$$btxt$$2rdacontent 000024763 337__ $$aunmediated$$bn$$2rdamedia 000024763 338__ $$avolume$$bnc$$2rdacarrier 000024763 504__ $$aIncludes bibliographical references and index. 000024763 5050_ $$a1. The intellectual property culture; 2. Building the culture; 3. Making the culture contagious : intellectual property within the organization; 4. The role of counsel; 5. Earning respect for your intellectual property; 6. Giving respect to valid patent rights; 7. Constructively sharing and transferring intellectual property; 8. Toward a successful intellectual property strategy; 9. Trade secrets and other intellectual property; 10. Confidential information and effective corporate trade secret programs; 11. Patenting inventions; 12. International flavor. 000024763 5201_ $$a"The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. Intellectual property laws are complicated and require nuanced treatment by the executive in charge of making strategic deals and developing a company's assets. Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless - and productive - as possible.". 000024763 650_0 $$aIntellectual property$$zUnited States. 000024763 650_0 $$aPatent practice$$zUnited States. 000024763 650_0 $$aTrade secrets$$zUnited States. 000024763 650_0 $$aPatent law$$zUnited States. 000024763 650_0 $$aPatents$$zUnited States. 000024763 651_0 $$aUnited States$$xCommerce$$xLaw and legislation. 000024763 7001_ $$aKrasnow, Ronald A.,$$ecoaut. 000024763 906__ $$a7$$bcbc$$corignew$$d1$$eecip$$f20$$gy-gencatlg 000024763 942__ $$cMON$$jF 14 DOB.I 000024763 952__ $$w2008-12-05$$p2008-0858$$r74.00$$u38523$$bMAIN$$10$$kF 14 DOB.I$$v2008-12-05$$zTagged $$71 000024763 952__ $$w2009-03-09$$p2009-0259$$r124.38$$u38805$$bMAIN$$10$$kF 14 DOB.I$$v2009-03-09$$ztagged$$71 000024763 955__ $$asg09 2008-03-03$$isg09 2008-03-03$$aaa20 2008-03-03$$aps14 2008-08-20 bk rec'd, to CIP ver.$$asg27 2008-09-03 copy 2 added 000024763 980__ $$aBIB 000024763 999__ $$c27066$$d27066