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\def\WIPO{World Intellectual Property Organisation}
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From Assets to Profits: Competing for IP Value and Return
2009
G 191 BER.F
Available at WIPO Library
Items
Details
Title
From Assets to Profits: Competing for IP Value and Return
Description
xxiv, 296 pages : illustrations ; 24 cm.
ISBN
9780470225387
0470225386 cloth
9780470405857 electronic book
0470405856 electronic book
9780470450499 electronic book
0470450495 electronic book
9780470406113 electronic book
0470406119 electronic book
128183694X
9781281836946
6611836942
9786611836948
0470225386 cloth
9780470405857 electronic book
0470405856 electronic book
9780470450499 electronic book
0470450495 electronic book
9780470406113 electronic book
0470406119 electronic book
128183694X
9781281836946
6611836942
9786611836948
Alternate Call Number
G 191 BER.F
Summary
Industry-leading managers and investors show how to incorporate the best intellectual property rights into the latest business models. The information age is opening new doors. Intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers, executives, and investors must understand the fundamentals of IP to be in a position to make informed business decisions. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits provides a detailed look at how intellectual property assets work and what professionals need to know about them to succeed in today's competitive business environment. From Assets to Profits, explores how recent developments are forcing businesses to reexamine their approach to innovation and performance, and explains how to recognize IP assets and deploy them for the best return.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Introduction
Part One: IP Business Models
Chapter 1: Out of Alignment —Getting IP and Business Strategies Back in Sync
Perspective; The CEO’s Dilema; The Emergence of Patent Trolls and Their Impact on IP Licensing; In A Changing IP and Business Environment, What is the Correct IP Strategy?; The Need to Tie Intellectual Property Strategy to Overall Business Strategy; Using the Company’s Intellectual Property to Improve Business Performance; Not Magic —Just Hard Work
Chapter 2: Evolution of the Technology Firm: IP Rights and the Business of Licensing – Perspective; Introduction; The Past: The Integrated Industrial Economy; The Present: The Disaggregated Modern Economy; The Future? The Interrelated “Open” Economy; Conclusion
Chapter 3: Reengineering the IP Ecosystem – Perspective; Strategy Before Tactics; Ecosystem Reengineering—What Is It?; Profit Pool Positioning: “Show Me the Money”; Advantaged Networks: “Whom Do I Want to Play With?”; Collaborative Innovation: “How to Avoid Looking Over Your R&D Shoulder”
Chapter 4: IP Investing: Catalyst for Return or Recipe for Pain? – Perspective; Agreeing to Disagree; IP Comes in Many Shapes and Sizes, So Does IP Value; Fewer than 5% of Patents Are Assets; Diverse Patent Holder Motives and Expectations; IP in Context: Toward a Broader Interpretation of ROIP; The CEO Challenge: Recognizing and Maximizing IP Assets
Chapter 5: Making Sense of Recent Trends, Court Decisions, and Attempts at Patent Reform – Perspective; Too Much Litigation, Too Many Big Awards; Patent Competition; Myths Fostered by Those Claiming the Patent System Must Change; Emerging New IP-Based Business Models; Recent Supreme Court Decisions’ Impact on Business; Patent Reform Legislation; Conclusions
Part Two: IP Performance
Chapter 6: Patent Valuation Contexts: Navigating Murky Waters – Perspective; Sounding the Shoals, Plumbing the Depths; Valuation Techniques; Sources of Value; Practical Application
Chapter 7: Measuring and Conveying IP Value in the Global Enterprise – Perspective; Introduction; Strategic Intent of IP—A Changing Role; Structuring for Success—It Sounds Good but How Do You Get Everyone on Board?; Leveraging IP for Increased Value—but What Kind of Value?; IP Cash/Value—Who Gets the Benefit?; Revenue Recognition—So You Get the Cash, but Can You Count It?; Specific Business Models—What Are Reasonable Financial Goals?; Tradeoffs—Setting the Goals and Measures of Success; Summary
Chapter 8: Strategic Patents and Return On Investment – Perspective; With Patents, Cash is Not Necessarily King; Valuing a Patent versus Valuing a Technology; Strategic Use of Patent Portfolios; Is R&D Solely for the Purpose of Generating Patents a Sustainable Business Model?; Thinking Strategically about Patents; How Does a Firm Know if Its Patent Strategy Is Successful?
Chapter 9: Patent Litigation: The Changing Economics of Risk & Return – Perspective; The Only Constant is Change; The Rules of the Game Have Changed; The Rules May Change More; Risk/Reward Analysis; Patent Litigation Is More Expensive; Risk/Reward from The Patent Owner’s Perspective; Risk/Reward Analysis from The Alleged Infringer’s Perspective; Other Factors that All Parties Need to Consider; A Report from The Trenches; Conclusion
Chapter 10: Making Reputation Pay: Intellectual Assets’ Impact on Shareholder Value
Perspective; The Reemergence of Reputation; Intellectual Property as a Global Differentiator; Intangibly Denominated Objectives; Refining Techniques for Quantifying Reputation; Keeping Brand Promises; New Measurement Rigor; Making Informed Decisions
Part Three IP Transactions
Chapter 11: IP Asset Sales, Still A Work in Progress – Perspective; From Technology Transfer to Title Transfer; A Tradition of Patent Licensing; Emergence of New IP Marketplaces; IP Assets: Tomorrow’s Currency; Conclusion
Chapter 12: The Evolving Role of IP in M&A: From Deal-Breaker to Deal-Maker – Perspective; Not Just a Bundle of Rights; First Generation M&A Mindset: IP as a Deal-Breaker; Second Generation M&A Mindset—Seeing IP as a Deal Driver; Remaining Impediments to Fully integrating IP Value Analysis into M&A Transactions—And Possible Solutions; The Role of the CIPO in Early-Stage M&A Activity; The Role of the IP Investment Banker in Extracting Maximum Value from Transactions; Conclusion
Chapter 13: Patents-as-Hedge: Wall Street’s Emerging Monetization Model
Perspective; Valuing Risk Management; Attributes of Patents Wall Street Seeks to Procure; Innovation for Consortia and Joint Ventures in Market Structures; Role of Patents in Market Structure Joint Ventures; Patent Valuation and Implications for Use of Patents Moving Forward
Chapter 14 Financing IP Assets—What Lenders and Investors are Missing
Perspective; Financial Capital Available to IP Holders; Putting the Subprime Credit Crisis into an; IP Perspective; IP Finance; IP Finance Landscape; Conclusion
Chapter 15 Assets, Property and Capital in a Globalized Intellectual Value Chain
Perspective; (Re)defining Intellectual Assets, Property, and Capital; The Transformation of Industry to Knowledge- Based Business; Knowledge-Based Business Models;The Road Ahead
Index
Part One: IP Business Models
Chapter 1: Out of Alignment —Getting IP and Business Strategies Back in Sync
Perspective; The CEO’s Dilema; The Emergence of Patent Trolls and Their Impact on IP Licensing; In A Changing IP and Business Environment, What is the Correct IP Strategy?; The Need to Tie Intellectual Property Strategy to Overall Business Strategy; Using the Company’s Intellectual Property to Improve Business Performance; Not Magic —Just Hard Work
Chapter 2: Evolution of the Technology Firm: IP Rights and the Business of Licensing – Perspective; Introduction; The Past: The Integrated Industrial Economy; The Present: The Disaggregated Modern Economy; The Future? The Interrelated “Open” Economy; Conclusion
Chapter 3: Reengineering the IP Ecosystem – Perspective; Strategy Before Tactics; Ecosystem Reengineering—What Is It?; Profit Pool Positioning: “Show Me the Money”; Advantaged Networks: “Whom Do I Want to Play With?”; Collaborative Innovation: “How to Avoid Looking Over Your R&D Shoulder”
Chapter 4: IP Investing: Catalyst for Return or Recipe for Pain? – Perspective; Agreeing to Disagree; IP Comes in Many Shapes and Sizes, So Does IP Value; Fewer than 5% of Patents Are Assets; Diverse Patent Holder Motives and Expectations; IP in Context: Toward a Broader Interpretation of ROIP; The CEO Challenge: Recognizing and Maximizing IP Assets
Chapter 5: Making Sense of Recent Trends, Court Decisions, and Attempts at Patent Reform – Perspective; Too Much Litigation, Too Many Big Awards; Patent Competition; Myths Fostered by Those Claiming the Patent System Must Change; Emerging New IP-Based Business Models; Recent Supreme Court Decisions’ Impact on Business; Patent Reform Legislation; Conclusions
Part Two: IP Performance
Chapter 6: Patent Valuation Contexts: Navigating Murky Waters – Perspective; Sounding the Shoals, Plumbing the Depths; Valuation Techniques; Sources of Value; Practical Application
Chapter 7: Measuring and Conveying IP Value in the Global Enterprise – Perspective; Introduction; Strategic Intent of IP—A Changing Role; Structuring for Success—It Sounds Good but How Do You Get Everyone on Board?; Leveraging IP for Increased Value—but What Kind of Value?; IP Cash/Value—Who Gets the Benefit?; Revenue Recognition—So You Get the Cash, but Can You Count It?; Specific Business Models—What Are Reasonable Financial Goals?; Tradeoffs—Setting the Goals and Measures of Success; Summary
Chapter 8: Strategic Patents and Return On Investment – Perspective; With Patents, Cash is Not Necessarily King; Valuing a Patent versus Valuing a Technology; Strategic Use of Patent Portfolios; Is R&D Solely for the Purpose of Generating Patents a Sustainable Business Model?; Thinking Strategically about Patents; How Does a Firm Know if Its Patent Strategy Is Successful?
Chapter 9: Patent Litigation: The Changing Economics of Risk & Return – Perspective; The Only Constant is Change; The Rules of the Game Have Changed; The Rules May Change More; Risk/Reward Analysis; Patent Litigation Is More Expensive; Risk/Reward from The Patent Owner’s Perspective; Risk/Reward Analysis from The Alleged Infringer’s Perspective; Other Factors that All Parties Need to Consider; A Report from The Trenches; Conclusion
Chapter 10: Making Reputation Pay: Intellectual Assets’ Impact on Shareholder Value
Perspective; The Reemergence of Reputation; Intellectual Property as a Global Differentiator; Intangibly Denominated Objectives; Refining Techniques for Quantifying Reputation; Keeping Brand Promises; New Measurement Rigor; Making Informed Decisions
Part Three IP Transactions
Chapter 11: IP Asset Sales, Still A Work in Progress – Perspective; From Technology Transfer to Title Transfer; A Tradition of Patent Licensing; Emergence of New IP Marketplaces; IP Assets: Tomorrow’s Currency; Conclusion
Chapter 12: The Evolving Role of IP in M&A: From Deal-Breaker to Deal-Maker – Perspective; Not Just a Bundle of Rights; First Generation M&A Mindset: IP as a Deal-Breaker; Second Generation M&A Mindset—Seeing IP as a Deal Driver; Remaining Impediments to Fully integrating IP Value Analysis into M&A Transactions—And Possible Solutions; The Role of the CIPO in Early-Stage M&A Activity; The Role of the IP Investment Banker in Extracting Maximum Value from Transactions; Conclusion
Chapter 13: Patents-as-Hedge: Wall Street’s Emerging Monetization Model
Perspective; Valuing Risk Management; Attributes of Patents Wall Street Seeks to Procure; Innovation for Consortia and Joint Ventures in Market Structures; Role of Patents in Market Structure Joint Ventures; Patent Valuation and Implications for Use of Patents Moving Forward
Chapter 14 Financing IP Assets—What Lenders and Investors are Missing
Perspective; Financial Capital Available to IP Holders; Putting the Subprime Credit Crisis into an; IP Perspective; IP Finance; IP Finance Landscape; Conclusion
Chapter 15 Assets, Property and Capital in a Globalized Intellectual Value Chain
Perspective; (Re)defining Intellectual Assets, Property, and Capital; The Transformation of Industry to Knowledge- Based Business; Knowledge-Based Business Models;The Road Ahead
Index
Series
Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics ; v. 33.
Published
Hoboken, N.J. : John Wiley & Sons, c2009.
Language
English
Record Appears in
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