TY  - GEN
T1  - Institutional publicity rights :an analysis of the merchandising of famous trade symbols /
AU  - Denicola, Robert C.,
VL  - 1985 Vol 75 No 1 pages 41-85
ID  - 2473
KW  - Trademarks.
KW  - MARKS : NOTORIOUS, WELL-KNOWN MARKS
TI  - Institutional publicity rights :an analysis of the merchandising of famous trade symbols /
ER  -