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Managing creative enterprises
2006
W N8 938(E)
Available at WIPO Library
Items
Details
Title
Managing creative enterprises
Description
152 pages ; 30 cm.
ISBN
9789280517019
9280517015
9280517015
Alternate Call Number
W N8 938(E)
Summary
"This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses"--Publisher's description.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. The relevance of creative enterprises; 2. Creative enterprises: choosing a development strategy; 3. Institutional forms of creative enterprises; 4. Choosing products and fixing prices; 5. Marketing creative products; 6. Financing creative enterprises; 7. Managing creative skills and protecting creative products.
Series
Creative Industries - Booklet ; No. 3.
Published
Geneva : World Intellectual Property Organization; : World Intellectual Property Organization, 2006.
Language
English
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