000024723 000__ 02003cam\a22004695i\4500
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000024723 001__ 24723
000024723 003__ SzGeWIPO
000024723 005__ 20230913095822.0
000024723 008__ 081119s2006\\\\xxu|||||rb|||\001\0\eng\d
000024723 020__ $$a9789280517019
000024723 020__ $$z9280517015
000024723 035__ $$a(wipo)0
000024723 035__ $$a(OCoLC)1159470163
000024723 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000024723 050_4 $$aK1401$$b.G74 2006
000024723 084__ $$aW N8 938(E)
000024723 1102_ $$aWorld Intellectual Property Organization
000024723 24510 $$aManaging creative enterprises
000024723 264_1 $$aGeneva : World Intellectual Property Organization; :$$bWorld Intellectual Property Organization,$$c2006.
000024723 300__ $$a152 pages ;$$c30 cm.
000024723 336__ $$atext$$btxt$$2rdacontent
000024723 337__ $$aunmediated$$bn$$2rdamedia
000024723 338__ $$avolume$$bnc$$2rdacarrier
000024723 4901_ $$aCreative Industries - Booklet ;$$vNo. 3
000024723 504__ $$aIncludes bibliographical references and index.
000024723 5050_ $$a1. The relevance of creative enterprises; 2. Creative enterprises: choosing a development strategy; 3. Institutional forms of creative enterprises; 4. Choosing products and fixing prices; 5. Marketing creative products; 6. Financing creative enterprises; 7. Managing creative skills and protecting creative products.
000024723 520__ $$a"This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses"--Publisher's description.
000024723 650_0 $$aArts$$xVocational guidance.
000024723 650_0 $$aIndustrial management.
000024723 650_0 $$aIntellectual property.
000024723 650_4 $$aMarketing
000024723 650_4 $$aManaging
000024723 650_4 $$aDevelopment
000024723 650_6 $$aGestion d'entreprise.
000024723 830_0 $$aCreative Industries - Booklet ;$$vNo. 3.
000024723 8564_ $$uhttp://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
000024723 903__ $$aCreative Industries - Booklet No. 3
000024723 942__ $$cMON$$jW N8 938(E)$$2ddc
000024723 952__ $$w2008-11-19$$p2008-0806$$u38471$$bMAIN$$10$$kW N8 938(E)$$v2008-11-19$$zlibrary$$71$$cMain Library
000024723 980__ $$aBIB
000024723 999__ $$c27026$$d27026