TY  - GEN
AB  - "This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses"--Publisher's description.
CN  - K1401
ID  - 24723
KW  - Arts
KW  - Industrial management.
KW  - Intellectual property.
KW  - Marketing
KW  - Managing
KW  - Development
KW  - Gestion d'entreprise.
L1  - http://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
L2  - http://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
L4  - http://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
LK  - http://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
N2  - "This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses"--Publisher's description.
SN  - 9789280517019
T1  - Managing creative enterprises
TI  - Managing creative enterprises
UR  - http://www.wipo.int/edocs/pubdocs/en/copyright/938/wipo_pub_938.pdf
VL  - No. 3
ER  -