@article{24723,
      url = {http://tind.wipo.int/record/24723},
      title = {Managing creative enterprises},
      abstract = {"This introductory booklet is intended to be used by  creative individuals and business entrepreneurs both (1) as  a tool to understand the specifics of the creative market  and the major challenges facing creative enterprises in  terms of financing, marketing or managing intellectual  property assets, and (2) as a practical guide to assist  managers and creators in addressing these challenges and  setting up and running viable creative  businesses"--Publisher's description.},
      recid = {24723},
      pages = {152 pages ;},
}