TY - GEN AU - Gilliéron, Philippe., CN - K9 ID - 24703 KW - Industrial property. KW - Industrial design. KW - Copyright. KW - Competition, Unfair. KW - Intellectual property. KW - Antitrust law. KW - Patents. KW - Copyright, International. KW - Restraint of trade. KW - Trademarks KW - Business models KW - Distinctive signs KW - Propriété intellectuelle KW - Propriété industrielle LA - eng T1 - Online advertising business models and distinctive signs - :Should one rethink the concept of confusion? /. TI - Online advertising business models and distinctive signs - :Should one rethink the concept of confusion? /. VL - 2008, Vol 39, No 6, pages 688-706 ER -