000024556 000__ 02652cam\a22003735i\4500 000024556 001__ 24556 000024556 003__ SzGeWIPO 000024556 005__ 20230420153908.0 000024556 008__ 980107s1997\\\\sz\\\\\\r\\\\u000\0\eng\d 000024556 020__ $$z9291372686 000024556 035__ $$a(wipo)(CD )98-0017 000024556 035__ $$a(OCoLC)1160225783 000024556 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000024556 041__ $$aeng 000024556 084__ $$aW N6 E.04.III.T.2 000024556 090__ $$c26848$$d26842 000024556 1102_ $$aWorld Intellectual Property Organization 000024556 1102_ $$aInternational Trade Centre (ITC) 000024556 24510 $$aSecrets of Intellectual Property :$$bA Guide for Small and Medium-sized Exporters. 000024556 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c1997. 000024556 300__ $$a184 pages ;$$c[28] cm 000024556 336__ $$atext$$btxt$$2rdacontent 000024556 337__ $$aunmediated$$bn$$2rdamedia 000024556 338__ $$avolume$$bnc$$2rdacarrier 000024556 500__ $$aThe importance of IP rights to exporters often only becomes apparent when they are faced with problems or legal disputes. Such problems usually arise because of a lack of knowledge of the local rules, regulations and laws governing intellectual property. The guide is designed to raise awareness among exporters about steps that need to be taken by them to ensure that their products comply with the IP laws of overseas markets and that these products do not infringe the IP rights of others. Failure to consider IP rules and regulations in overseas markets when conducting market research, exposes exporters to unnecessary costs and risks which may not only damage the company's entire export strategy but may also threaten its long-term survival. The guide further outlines steps that should be taken by exporters to adequately protect their own intellectual property assets in target markets in a timely and cost-effective manner. Such measures will enhance their competitive advantage in those markets. By adequately protecting its intellectual property, an export company can defend itself against theft and other IP abuses and can also secure additional revenue streams by exporting their IP without the accompanying product, for example, through licensing agreements. This is the case when a company licenses its protected IP rights, authorizing other companies to manufacture or sell its products, for example, in foreign markets. Such arrangements allow companies to earn additional profit while retaining ownership over their inventions, innovative designs, creative works or trademarks. 000024556 500__ $$aWIPO Publication E.04.III.T.2. 000024556 650_0 $$aIntellectual property. 000024556 650_0 $$aTrademarks. 000024556 650_4 $$aSmall- and medium-sized enterprises (SMEs)$$xEconomic Development 000024556 650_4 $$aIntellectual property 000024556 650_4 $$aIP Valuation 000024556 903_0 $$aWIPO PUBLICATION$$v1 000024556 942__ $$cMON$$jW N6 E.04.III.T.2 000024556 952__ $$w2008-08-07$$p2008-0609$$u38268$$bMAIN$$10$$kW N6 E.04.III.T.2$$v2008-08-07$$71$$cMain Library$$yMON 000024556 980__ $$aBIB 000024556 999__ $$c26848$$d26848