@article{24556,
      note = {The importance of IP rights to exporters often only  becomes apparent when they are faced with problems or legal  disputes. Such problems usually arise because of a lack of  knowledge of the local rules, regulations and laws  governing intellectual property. The guide is designed to  raise awareness among exporters about steps that need to be  taken by them to ensure that their products comply with the  IP laws of overseas markets and that these products do not  infringe the IP rights of others. Failure to consider IP  rules and regulations in overseas markets when conducting  market research, exposes exporters to unnecessary costs and  risks which may not only damage the company's entire export  strategy but may also threaten its long-term survival. The  guide further outlines steps that should be taken by  exporters to adequately protect their own intellectual  property assets in target markets in a timely and  cost-effective manner. Such measures will enhance their  competitive advantage in those markets. By adequately  protecting its intellectual property, an export company can  defend itself against theft and other IP abuses and can  also secure additional revenue streams by exporting their  IP without the accompanying product, for example, through  licensing agreements. This is the case when a company  licenses its protected IP rights, authorizing other  companies to manufacture or sell its products, for example,  in foreign markets. Such arrangements allow companies to  earn additional profit while retaining ownership over their  inventions, innovative designs, creative works or  trademarks.},
      url = {http://tind.wipo.int/record/24556},
      title = {Secrets of Intellectual Property : A Guide for Small and  Medium-sized Exporters.},
      recid = {24556},
      pages = {184 pages ;},
}