000024553 000__ 01649cam\a22003735i\4500 000024553 001__ 24553 000024553 003__ SzGeWIPO 000024553 005__ 20230420153928.0 000024553 008__ 980107s1997\\\\sz\\\\\\r\\\\u000\0\eng\d 000024553 020__ $$z9291372651 000024553 035__ $$a(wipo)(CD )98-0017 000024553 035__ $$a(OCoLC)1161053437 000024553 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000024553 041__ $$aeng 000024553 084__ $$aW A6 E.03.III.T.8 000024553 090__ $$c26843$$d26837 000024553 1102_ $$aWorld Intellectual Property Organization 000024553 1102_ $$aInternational Trade Centre (ITC) 000024553 24510 $$aMarketing crafts and visual arts :$$bThe role of Intellectual Property - A practical guide. 000024553 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c1997. 000024553 300__ $$a135 pages ;$$c[28] cm 000024553 336__ $$atext$$btxt$$2rdacontent 000024553 337__ $$aunmediated$$bn$$2rdamedia 000024553 338__ $$avolume$$bnc$$2rdacarrier 000024553 500__ $$aGuide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134-135). 000024553 500__ $$aWIPO Publication E.03.III.T.8. 000024553 650_0 $$aIntellectual property. 000024553 650_4 $$aIntellectual property 000024553 650_4 $$aVisual Arts 000024553 650_4 $$aIP Valuation 000024553 903_0 $$aWIPO PUBLICATION$$v1 000024553 942__ $$cMON$$jW A6 E.03.III.T.8 000024553 952__ $$w2008-08-07$$p2008-0606$$u38265$$bMAIN$$10$$kW A6 E.03.III.T.8$$v2008-08-07$$71$$cMain Library$$yMON 000024553 952__ $$w2009-01-06$$p2009-0003$$u38544$$bMAIN$$10$$kW A6 E.03.III.T.8$$v2009-01-06$$71$$cMain Library$$yMON 000024553 980__ $$aBIB 000024553 999__ $$c26843$$d26843