TY  - GEN
T1  - Marketing crafts and visual arts :The role of Intellectual Property - A practical guide.
LA  - eng
N1  - Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134-135).
N1  - WIPO Publication E.03.III.T.8.
ID  - 24553
KW  - Intellectual property.
KW  - Intellectual property
KW  - Visual Arts
KW  - IP Valuation
TI  - Marketing crafts and visual arts :The role of Intellectual Property - A practical guide.
ER  -