@article{24553,
      note = {Guide dealing with the relationship between successful  marketing of crafts and visual arts, and the appropriate  use of intellectual property (IP) system instruments -  points to situations where obtaining formal IP protection  ought to be considered; explains how to implement marketing  and IP strategies within a business framework and marketing  management process; presents case studies and examples of  managing IP assets in marketing from the craft and visual  arts sectors in developing countries; includes  bibliographical references (pages 134-135).},
      url = {http://tind.wipo.int/record/24553},
      title = {Marketing crafts and visual arts : The role of  Intellectual Property - A practical guide.},
      recid = {24553},
      pages = {135 pages ;},
}