TY - GEN T1 - Protection of a Persona, Image, and Likeness :the emergence of the right of publicity / AU - Mays, P. B., VL - US 47 Oct 2007 Vol. 89 No. 10, pages 819-825 CN - K16 ID - 24437 KW - Trademarks KW - Patent laws and legislation KW - Patents KW - Trademarks. KW - Patents. KW - Intellectual Property Rights KW - Right of Publicity TI - Protection of a Persona, Image, and Likeness :the emergence of the right of publicity / ER -