000024429 000__ 03007cam\a2200637\i\4500 000024429 001__ 24429 000024429 003__ SzGeWIPO 000024429 005__ 20210318104946.0 000024429 008__ 061214s2007\\\\mauaf\\\rb\\\\001\0\eng\\ 000024429 010__ $$a 2006101720 000024429 015__ $$aGBA749194$$2bnb 000024429 0167_ $$a013778597$$2Uk 000024429 020__ $$a9780521833974 000024429 020__ $$z0521833973$$qhardback 000024429 020__ $$z9780511550911$$qelectronic book 000024429 020__ $$z051155091X$$qelectronic book 000024429 020__ $$z9780511508042$$qelectronic book 000024429 020__ $$z0511508042$$qelectronic book 000024429 020__ $$z9781107669734 000024429 035__ $$a(OCoLC)77758962 000024429 035__ $$a(wipo)14670243 000024429 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL 000024429 05000 $$aHD9350.5$$b.L66 2007 000024429 08204 $$a338.887631$$222 000024429 084__ $$aK 332 LOP.G 000024429 090__ $$c26704$$d26699 000024429 1001_ $$aLopes, Teresa Da Silva,$$d1968-$$eauthor. 000024429 24510 $$aGlobal brands :$$bthe evolution of multinationals in alcoholic beverages /$$cTeresa da Silva Lopes. 000024429 264_1 $$aCambridge :$$bCambridge University Press,$$c2007. 000024429 300__ $$axxii, 303 pages, 22 unnumbered pages of plates :$$billustrations (some color) ;$$c24 cm. 000024429 336__ $$atext$$btxt$$2rdacontent 000024429 337__ $$aunmediated$$bn$$2rdamedia 000024429 338__ $$avolume$$bnc$$2rdacarrier 000024429 4901_ $$aCambridge studies in the emergence of global enterprise 000024429 500__ $$aOriginally published: 2007. - Includes bibliographical references and index. 000024429 504__ $$aIncludes bibliographical references (pages 263-285) and index. 000024429 5050_ $$a1. Brands and the growth of multinationals; 2. Leading firms : the historical legacy; 3. Growth and survival; 4. Family ownership and managerial control; 5. Channel management; 6. Diversification strategies; 7. Acquiring brands; 8. The life of brands. 000024429 520__ $$a'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms. 000024429 650_0 $$aBrand name products. 000024429 650_0 $$aInternational business enterprises. 000024429 650_0 $$aBrand names. 000024429 650_6 $$aProduits de marque. 000024429 650_6 $$aEntreprises multinationales. 000024429 650_6 $$aBoissons alcoolisées. 000024429 7001_ $$aLopes, Teresa da Silva,$$d1968- 000024429 830_0 $$aCambridge studies in the emergence of global enterprise. 000024429 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip076/2006101720.html 000024429 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html 000024429 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html 000024429 906__ $$a7$$bcbc$$corignew$$d1$$eecip$$f20$$gy-gencatlg 000024429 942__ $$cMON$$jK 332 LOP.G 000024429 952__ $$w2008-07-02$$p2008-0454$$r28.50$$u38104$$bMAIN$$10$$kK 332 LOP.G$$v2008-07-02$$ztagged$$71 000024429 955__ $$asb39 2006-12-14$$isb39 2006-12-14$$aaa19 2007-01-10$$aps08 2007-11-29 1 copy rec'd., to CIP ver.$$asb07 2008-02-08 copy 2 added 000024429 980__ $$aBIB 000024429 999__ $$c26704$$d26704