TY - GEN N2 - 'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms. AB - 'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms. T1 - Global brands :the evolution of multinationals in alcoholic beverages / AU - Lopes, Teresa Da Silva, AU - Lopes, Teresa da Silva, CN - HD9350.5 N1 - Originally published: 2007. - Includes bibliographical references and index. ID - 24429 KW - Brand name products. KW - International business enterprises. KW - Brand names. KW - Produits de marque. KW - Entreprises multinationales. KW - Boissons alcoolisées. SN - 9780521833974 TI - Global brands :the evolution of multinationals in alcoholic beverages / LK - http://www.loc.gov/catdir/toc/ecip076/2006101720.html LK - http://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html LK - http://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html UR - http://www.loc.gov/catdir/toc/ecip076/2006101720.html UR - http://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html UR - http://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html ER -