@article{24429, note = {Originally published: 2007. - Includes bibliographical references and index.}, author = {Lopes, Teresa Da Silva, and Lopes, Teresa da Silva,}, url = {http://tind.wipo.int/record/24429}, title = {Global brands : the evolution of multinationals in alcoholic beverages /}, abstract = {'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms.}, recid = {24429}, pages = {xxii, 303 pages, 22 unnumbered pages of plates :}, }