This book provides a state-of-the-art analysis of broadcasting regulation using the insights of modern microeconomics.
Note
2 Technological and regulatory developments in broadcasting: an overview / Colin Rowat 11 -- Part II Questions of principle in broadcasting regulation -- 3 Competition and market power in broadcasting: where are the rents? / Paul Seabright, Helen Weeds 47 -- 4 Public service broadcasting in the digital world / Mark Armstrong, Helen Weeds 81 -- 5 Regulation for pluralism in media markets / Michele Polo 150 -- 6 Regulation of television advertising / Simon P. Anderson 189 -- 7 Market definition in printed media industries: theory, practice and lessons for broadcasting / Elena Argentesi, Marc Ivaldi 225 -- Part III Institutional approaches in various jurisdictions -- 8 Policymaking and policy trade-offs: broadcast media regulation in the United States / Peter J. Alexander, Keith Brown 255 -- 9 The European Union / Pierre Buigues, Valerie Rabassa 280 -- 10 Competition policy and sector-specific economic media regulation: and never the twain shall meet? / Einar Hope 310.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Introduction: the future of economic regulation in broadcasting markets; 2. Technological and regulatory developments in broadcasting: an overview; 3. Competition and market power in broadcasting: where are the rents? 4. Public service broadcasting in the digital world; 5. Regulation for pluralism in media markets; 6. Regulation of television advertising; 7. Market definition in printed media industries: theory, practice and lessons for broadcasting; 8. Policymaking and policy trade-offs: broadcast media regulation in the United States; 9. The European Union; 10. Competition policy and sector-specific economic media regulation: and never the twain shall meet?
Introduction: The future of economic regulation in broadcasting markets / Jürgen von Hagen and Paul Seabright Technological and regulatory developments in broadcasting : an overview / Colin Rowat Competition and market power in broadcasting : where are the rents? / Paul Seabright and Helen Weeds Public service broadcasting in the digital world / Mark Armstrong and Helen Weeds Regulation for pluralism in media markets / Michele Polo Regulation of television advertising / Simon P. Anderson Market definition in printed media industries : theory, practice and lessons for broadcasting / Elena Argentesi and Marc Ivaldi Policymaking and policy trade-offs : broadcast media regulation in the United States / Peter J. Alexander and Keith Brown The European Union / Pierre Buigues and Valérie Rabassa Competition policy and sector-specific economic media regulation : and never the twain shall meet / Einar Hope.