000024383 000__ 04495cam\a2200565\i\4500
000024383 001__ 24383
000024383 003__ SzGeWIPO
000024383 005__ 20210318104945.0
000024383 008__ 071130s2008\\\\enka\\\\rb\\\\001\0\eng\\
000024383 010__ $$a  2007048699
000024383 020__ $$a9780273713159 
000024383 035__ $$a(wipo)15099161
000024383 035__ $$a(OCoLC)182779455
000024383 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL
000024383 05000 $$aHD45$$b.T76 2008
000024383 08204 $$a658.575$$222
000024383 084__ $$aG 31 TRO.I
000024383 090__ $$c26656$$d26651
000024383 1001_ $$aTrott, Paul,$$eauthor.
000024383 24510 $$aInnovation management and new product development /$$cPaul Trott.
000024383 250__ $$aFourth edition.
000024383 264_1 $$aHarlow, England :$$bFinancial Times/Prentice Hall,$$c2008.
000024383 300__ $$axxvii, 581 pages :$$billustrations ;$$c25 cm.
000024383 336__ $$atext$$btxt$$2rdacontent
000024383 337__ $$aunmediated$$bn$$2rdamedia
000024383 338__ $$avolume$$bnc$$2rdacarrier
000024383 4901_ $$aPearson education
000024383 500__ $$aPart One: Innovation management Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study) Chapter Tw Economics and Market Adoption Chapter Three: Managing Innovation Within Firms (Rewritten) Chapter Four: Innovation and Operations Management (R Noble) Chapter Five: Managing Intellectual property Part Two: Managing technology and knowledge Chapter Six: Managing Organisational Knowledge (New Case Study) Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R & D projects (New case study) Chapter Ten Open Innovation and Technology Transfer Part Three: New Product Development Chapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study) Chapter Thirteen: Packaging and Product Development Chapter Fourteen: New Service Innovation Chapter Fifteen: Market Research and its Influence on New Product Development Chapter Sixteen: Managing the New Product Development Process.
000024383 504__ $$aIncludes bibliographical references and index.
000024383 5050_ $$a1. Innovations management: an introduction; 2. Economics and market adoption; 3. Managing innovation within firms; 4. Innovation and operations management; 5. Managing intellectual property; 6. Managing organisational knowledge; 7. Strategic alliances and networks; 8. Management of research and development; 9. Managing R&D projects; 10. Open innovation and technology transfer; 11. Product and brand strategy; 12. New product development; 13. Packaging and product development; 14. New service innovation; 15. Market research and its influence on new product development; 16. Managing the new product development process.
000024383 5050_ $$apt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R & D projects -- 10. Open innovation and technology transfer -- pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
000024383 520__ $$aThis is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
000024383 650_0 $$aProduct management.
000024383 650_0 $$aIndustrial management.
000024383 650_0 $$aNew products$$xManagement.
000024383 650_0 $$aIntellectual property.
000024383 650_0 $$aTechnological innovations.
000024383 650_0 $$aPatents.
000024383 650_4 $$aManagement
000024383 650_6 $$aProduits commerciaux$$xGestion.
000024383 650_6 $$aGestion d'entreprise.
000024383 650_6 $$aInnovations$$xGestion.
000024383 7001_ $$aTrott, Paul.
000024383 830_0 $$aPearson education.
000024383 906__ $$a7$$bcbc$$corignew$$d1$$eecip$$f20$$gy-gencatlg
000024383 942__ $$cMON$$jG 31 TRO.I
000024383 952__ $$w2008-06-12$$p2008-0404$$r41.99$$u38053$$bMAIN$$10$$kG 31 TRO.I$$v2008-06-12$$zTagged$$71
000024383 952__ $$w2010-07-06$$p2010-0549$$r41.99$$u40047$$bMAIN$$10$$kG 31 TRO.I$$v2010-07-06$$ztagged$$71
000024383 955__ $$asd05 2007-11-30;$$isd05 2007-11-30 to SL;$$aaa19 2007-12-03
000024383 980__ $$aBIB
000024383 999__ $$c26656$$d26656