TY  - GEN
AB  - This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
AU  - Trott, Paul,
AU  - Trott, Paul.
CN  - HD45
ET  - Fourth edition.
ID  - 24383
KW  - Product management.
KW  - Industrial management.
KW  - New products
KW  - Intellectual property.
KW  - Technological innovations.
KW  - Patents.
KW  - Management
KW  - Produits commerciaux
KW  - Gestion d'entreprise.
KW  - Innovations
N1  - Part One: Innovation management Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study) Chapter Tw Economics and Market Adoption Chapter Three: Managing Innovation Within Firms (Rewritten) Chapter Four: Innovation and Operations Management (R Noble) Chapter Five: Managing Intellectual property Part Two: Managing technology and knowledge Chapter Six: Managing Organisational Knowledge (New Case Study) Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R & D projects (New case study) Chapter Ten Open Innovation and Technology Transfer Part Three: New Product Development Chapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study) Chapter Thirteen: Packaging and Product Development Chapter Fourteen: New Service Innovation Chapter Fifteen: Market Research and its Influence on New Product Development Chapter Sixteen: Managing the New Product Development Process.
N2  - This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
SN  - 9780273713159 
T1  - Innovation management and new product development /
TI  - Innovation management and new product development /
ER  -