@article{24383,
      note = {Part One: Innovation management Chapter One: Innovation  Management: An Introduction (Rewritten & New Case Study)  Chapter Tw Economics and Market Adoption Chapter Three:  Managing Innovation Within Firms (Rewritten) Chapter Four:  Innovation and Operations Management (R Noble) Chapter  Five: Managing Intellectual property Part Two: Managing  technology and knowledge Chapter Six: Managing  Organisational Knowledge (New Case Study) Chapter Seven:  Strategic Alliances And Networks Chapter Eight: Management  of Research & Development Chapter Nine: Managing R & D  projects (New case study) Chapter Ten Open Innovation and  Technology Transfer Part Three: New Product Development  Chapter Eleven: Product & Brand Strategy Chapter Twelve:  New Product Development (New Case Study) Chapter Thirteen:  Packaging and Product Development Chapter Fourteen: New  Service Innovation Chapter Fifteen: Market Research and its  Influence on New Product Development Chapter Sixteen:  Managing the New Product Development Process.},
      author = {Trott, Paul, and Trott, Paul.},
      url = {http://tind.wipo.int/record/24383},
      title = {Innovation management and new product development /},
      abstract = {This is an ideal introduction to the processes and issues  of managing technological innovation and the development of  new products. It offers students a contemporary view of  innovation management that focuses on the links between  groups.},
      recid = {24383},
      pages = {xxvii, 581 pages :},
}