TY - GEN T1 - Dutch courage :In an exclusive interview, Ruud Peters - the CEO of Philips IP & Standards - details how he has transformed the IP function at the company and explains why the main board has agreed to invest so much in ensuring that his group is at the centre of everything that Philips does / AU - Wild, J., VL - 2008, No 28, pages 27-34 CN - K9 ID - 24264 KW - Intellectual property. KW - Valuation of Intellectual Property TI - Dutch courage :In an exclusive interview, Ruud Peters - the CEO of Philips IP & Standards - details how he has transformed the IP function at the company and explains why the main board has agreed to invest so much in ensuring that his group is at the centre of everything that Philips does / ER -