TY  - GEN
AB  - "IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.
AU  - Barrett, William A.,
AU  - Price, Christopher H.,
AU  - Hunt, Thomas E.,
CN  - HD53
ID  - 24085
KW  - Intellectual property.
KW  - Intellectual property
KW  - Intellectual capital
KW  - Patents.
KW  - Capital intellectuel
LK  - http://www.loc.gov/catdir/enhancements/fy0804/2007044818-t.html
LK  - http://www.loc.gov/catdir/enhancements/fy0804/2007044818-d.html
LK  - http://www.loc.gov/catdir/enhancements/fy0806/2007044818-b.html
N2  - "IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.
SN  - 9780470171790 
T1  - IProperty :profiting from ideas in an age of global innovation /
TI  - IProperty :profiting from ideas in an age of global innovation /
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007044818-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007044818-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0806/2007044818-b.html
ER  -