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000024073 010__ $$a  2007014193
000024073 020__ $$a9781591841777
000024073 020__ $$z9781429566926$$qelectronic book
000024073 020__ $$z1429566922$$qelectronic book
000024073 020__ $$z9781429566957$$qelectronic book
000024073 020__ $$z1429566957$$qelectronic book
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000024073 043__ $$an-us---
000024073 05000 $$aKF2979$$b.G64 2007
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000024073 084__ $$bF 191 GOL.I
000024073 090__ $$c26328$$d26324
000024073 1001_ $$aGoldstein, Paul,$$d1943-$$eauthor.
000024073 24510 $$aIntellectual property :$$bthe tough new realities that could make or break your business /$$cPaul Goldstein.
000024073 264_1 $$aNew York :$$bPortfolio,$$c2007.
000024073 300__ $$avii, 244 pages ;$$c24 cm
000024073 336__ $$atext$$btxt$$2rdacontent
000024073 337__ $$aunmediated$$bn$$2rdamedia
000024073 338__ $$avolume$$bnc$$2rdacarrier
000024073 500__ $$aCaption title.
000024073 500__ $$aRésumé de : Intellectual property : the tough new realities that could make or break your business / Paul Goldstein. New York : Portfolio, 2007.
000024073 504__ $$aIncludes bibliographical references and index.
000024073 5050_ $$aThe intellectual property paradox -- Patents -- Copyrights -- Trademarks -- Trade secrets -- Intellectual assets on the Internet -- Intellectual assets in international markets.
000024073 520__ $$aThe definitive guide to intellectual property for business managers How can a product of the mind'an innovation, a song, a logo, a business secret'become the subject of precise property rights' No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use' Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It's also a key question for individuals'for instance, if you quit your job after mastering the company's secrets, what can you do with that information' With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights'all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg's surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.
000024073 650_0 $$aIntellectual property$$zUnited States.
000024073 650_0 $$aTrademarks$$zUnited States.
000024073 650_0 $$aIntellectual property.
000024073 650_0 $$aPatents$$zUnited States.
000024073 650_0 $$aFair use (Copyright)$$zUnited States.
000024073 650_0 $$aCopyright$$zUnited States.
000024073 650_6 $$aPropriété intellectuelle$$zÉtats-unis.
000024073 650_6 $$aStatique et dynamique (Sciences sociales)
000024073 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000024073 7001_ $$aGoldstein, Paul,$$d1943-
000024073 7102_ $$aSoundview Executive Book Summaries.
000024073 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0715/2007014193.html
000024073 906__ $$a7$$bcbc$$corignew$$d1$$eecip$$f20$$gy-gencatlg
000024073 942__ $$cMON$$jF 191 GOL.I
000024073 952__ $$w2008-01-22$$p2008-0016$$r18.45$$u37661$$bMAIN$$10$$kF 191 GOL.I$$v2008-01-22$$zTagged$$71
000024073 955__ $$asg25 2007-04-03$$isg25 2007-04-03$$aaa04 2007-04-03$$aps02 2007-12-11 1 copy rec'd., to CIP ver.
000024073 980__ $$aBIB
000024073 999__ $$c26328$$d26328