TY  - GEN
N2  - This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.  Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets – born from the involvement of creativity and innovation – is also discussed.  The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.
AB  - This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.  Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets – born from the involvement of creativity and innovation – is also discussed.  The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.
T1  - The Management of Intellectual Property.
AU  - Bosworth, Derek.,
AU  - Webster, Elizabeth.
AU  - D. Bosworth,
AU  - A.F. Christie,
AU  - D. Czarnitzki,
AU  - C. Greenhalgh,
AU  - W. Griffiths,
AU  - B.H. Hall,
AU  - L. Hunter,
AU  - E.J. Iversen,
AU  - P.H. Jensen,
AU  - A. Kaloudis,
AU  - R. Oriani,
AU  - A. Palangkaraya,
AU  - C. Peeters,
AU  - R. Pitkethly,
AU  - M. Reitzig,
AU  - M. Rogers,
AU  - B. van Pottelsberghe de la Potterie,
AU  - E. Webster,
AU  - A. Wyatt
CN  - HD53
LA  - eng
ID  - 24050
KW  - Intellectual property.
KW  - Technological innovations
KW  - Economic aspects.
KW  - Intangible property.
KW  - Biens incorporels
KW  - Innovations
KW  - Propriété intellectuelle
SN  - 9781845421120
TI  - The Management of Intellectual Property.
LK  - https://www.elgaronline.com/display/9781845421120.xml
UR  - https://www.elgaronline.com/display/9781845421120.xml
ER  -