@article{24050,
      author = {Bosworth, Derek., and D. Bosworth,},
      url = {http://tind.wipo.int/record/24050},
      title = {The Management of Intellectual Property.},
      abstract = {This book brings together innovative contributions on the  management of intellectual property (IP) and intellectual  property rights by an esteemed and multi-disciplinary group  of economists, management scientists, accountants and  lawyers.  Offering a broad and enlightening picture of the  measurement and management of IP, the contributors argue  that the shift towards a knowledge-based economy has  increased the importance of IP and more generally,  intangible assets, as a focus for company decision-making  behaviour. The book explores these intangible assets, which  are driven by investments in R&D, marketing, education and  training, management information systems and organizational  structure. The inherent risk in the development of such  assets – born from the involvement of creativity and  innovation – is also discussed.  The Management of  Intellectual Property should prove of use to both students  of management and managers in the field who have to make  decisions with regard to investments in, and the protection  of, IP and other intangible assets.},
      recid = {24050},
      pages = {352 pages ;},
}