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Trade Marks at the Limit
Phillips, Jeremy. Editor.; A.P. Alden, F. Azzopardi, M. Bezant, T. Calame, K. Cederlund, L.A.S. Christensen, L. Clayton, P. de Jong, N. Dontas, D. Franklin, L. Giove, C.H. Googe, Jr, J.B. Hansen, P. Hansson, R. Hilli, W. Kellenter, S. Middlemiss, M. Monteagudo, J. O’Brien, J. Phillips, N. Porxas, B. Proctor, D.W. Quinto, C. Schumacher, G. Smith, G. Triet, S. Warner, S. Weiner Contributors.
2006
K 90 PHI.T
Available at WIPO Library
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Details
Title
Trade Marks at the Limit
Author
Phillips, Jeremy. Editor.
A.P. Alden, F. Azzopardi, M. Bezant, T. Calame, K. Cederlund, L.A.S. Christensen, L. Clayton, P. de Jong, N. Dontas, D. Franklin, L. Giove, C.H. Googe, Jr, J.B. Hansen, P. Hansson, R. Hilli, W. Kellenter, S. Middlemiss, M. Monteagudo, J. O’Brien, J. Phillips, N. Porxas, B. Proctor, D.W. Quinto, C. Schumacher, G. Smith, G. Triet, S. Warner, S. Weiner Contributors.
A.P. Alden, F. Azzopardi, M. Bezant, T. Calame, K. Cederlund, L.A.S. Christensen, L. Clayton, P. de Jong, N. Dontas, D. Franklin, L. Giove, C.H. Googe, Jr, J.B. Hansen, P. Hansson, R. Hilli, W. Kellenter, S. Middlemiss, M. Monteagudo, J. O’Brien, J. Phillips, N. Porxas, B. Proctor, D.W. Quinto, C. Schumacher, G. Smith, G. Triet, S. Warner, S. Weiner Contributors.
Description
320 pages : illustrations ; 24 cm
ISBN
9781845427382 Print
9781847200129 eBook
9781847200129 eBook
Alternate Call Number
K 90 PHI.T
Summary
Trade Marks at the Limit is a collection of current, informed and original essays on different aspects of a topic that unites trade mark owners, practitioners and potential infringers alike – the fine borderline that separates permitted use of another business’s trade mark from a use that constitutes trade mark infringement. This important and groundbreaking book first examines the international legal framework for regulating unauthorised use of the trade marks of others. Then writers from both sides of the Atlantic and from Australia look at the practical problems and conceptual issues that the courts face in striking a balance between the needs of trade mark owners, their competitors, businesses that provide downstream services, and also consumers. The authors address industry–specific issues involving the financial services sector and consumer goods as well as problems raised by comparative advertising, the need to protect free speech, the problems faced when dealing with non-traditional trade marks and the special case of multilingual jurisdictions. Authored by leading legal practitioners and consultants in related sectors, Trade Marks at the Limit is the first book to bring these issues together under the banner of permitted but unauthorised trade mark use.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Preface
Introduction: Permitted But Unauthorised Use
Part I: The Legal Background - 1. Permitted Use Under International Law. 2. Permitted Use Under European Law: The Framework. 3. Comparative Advertising in the United States. 4. A Contrast with Trade Mark Law: The Permitted Use of Geographical Indications
Part II: Specific Issues - 5. Comparative Advertising in Europe. 6. Use of Trade Marks on Repackaged and Relabelled Pharmaceutical Goods. 7. Controlling Third Party Use at the Border. 8. Compatibility of Products: The ECJ’s Gillette Ruling. 9. Repairs and other Specialist Services in the Light of the ECJ’s BMW Ruling. 10. Refills, Recharged Batteries and Recycled Products. 11. Honest Commercial Use in Light of the ECJ’s Gerolsteiner Ruling. 12. ‘Descriptivess’ in American Trade Mark Law. 13. Interim Relief, Final Injunctions and Freedom of Speech: The French Greenpeace and Danone Litigation. 14. Trade Mark Issues in the Financial Services Industry. 15. The Impact of Permitted Use on Trade Mark Valuation. 16. Unauthorised Use of Trade Marks: A Trade Mark Proprietor’s Perspective. 17. Unauthorised Permitted Use in a Multilingual Jurisdiction. 18. Unauthorised Use of Another’s Trade Mark: A View from Australia
Part III: Looking to the Future - 19. Why is it Better to Brand so as not to Rely on Third Party Use? 20. Legal Strategies for Coping With Unwanted Third Party Use. 21. Non-traditional Trade Marks: Unauthorised but Permitted Use
Conclusion: Where Do We Go From Here?
Index.
Introduction: Permitted But Unauthorised Use
Part I: The Legal Background - 1. Permitted Use Under International Law. 2. Permitted Use Under European Law: The Framework. 3. Comparative Advertising in the United States. 4. A Contrast with Trade Mark Law: The Permitted Use of Geographical Indications
Part II: Specific Issues - 5. Comparative Advertising in Europe. 6. Use of Trade Marks on Repackaged and Relabelled Pharmaceutical Goods. 7. Controlling Third Party Use at the Border. 8. Compatibility of Products: The ECJ’s Gillette Ruling. 9. Repairs and other Specialist Services in the Light of the ECJ’s BMW Ruling. 10. Refills, Recharged Batteries and Recycled Products. 11. Honest Commercial Use in Light of the ECJ’s Gerolsteiner Ruling. 12. ‘Descriptivess’ in American Trade Mark Law. 13. Interim Relief, Final Injunctions and Freedom of Speech: The French Greenpeace and Danone Litigation. 14. Trade Mark Issues in the Financial Services Industry. 15. The Impact of Permitted Use on Trade Mark Valuation. 16. Unauthorised Use of Trade Marks: A Trade Mark Proprietor’s Perspective. 17. Unauthorised Permitted Use in a Multilingual Jurisdiction. 18. Unauthorised Use of Another’s Trade Mark: A View from Australia
Part III: Looking to the Future - 19. Why is it Better to Brand so as not to Rely on Third Party Use? 20. Legal Strategies for Coping With Unwanted Third Party Use. 21. Non-traditional Trade Marks: Unauthorised but Permitted Use
Conclusion: Where Do We Go From Here?
Index.
Published
Cheltenham, UK : Edward Elgar, c2006.
Language
English
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