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Einstein in the boardroom : moving beyond intellectual capital to I-stuff.
2006
N 40 HAR.E
Disponible à WIPO Library
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Articles
Détails
Titre
Einstein in the boardroom : moving beyond intellectual capital to I-stuff.
Description
xii, 226 pages ; 24 cm ; [28] cm
ISBN
0471703327
Autre cote
N 40 HAR.E
Remarque du contenu formatté
1. Introduction: The Einstein legacy, 2. The Einstein value continuum, 3. Building the portfolio of I-stuff, 4. Leveraging the portfolio of I-stuff, 5. Integrating the portfolio of I-stuff, 6. Sustaining the corporation through I-stuff, 7. Procter & Gamble: Processing beyond intellectual property.
Publié
Hoboken, N.J. : John, Wiley, c2006.
Langue
Anglais
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