TY - GEN AB - "Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art." AU - Berman, Bruce M., AU - Berman, Bruce M. CN - HC79.T4 ID - 23804 KW - Patent licenses KW - Technological innovations KW - Economic aspects KW - Patents KW - Intellectual property LK - http://www.loc.gov/catdir/enhancements/fy0623/2005031934-d.html N2 - "Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art." T1 - Making innovation pay :people who turn IP into shareholder value / TI - Making innovation pay :people who turn IP into shareholder value / UR - http://www.loc.gov/catdir/enhancements/fy0623/2005031934-d.html ER -