TY - GEN T1 - A Guide to Co-Promotion and Co-Marketing Partnerships in the Pharmaceutical Industry :What's all the fuss about? / AU - Carter, Adrian J., VL - 2007 Vol XLII No 2 pages 418-425 ID - 23733 KW - Marketing. KW - Pharmaceutical Industry KW - Marketing KW - Economics TI - A Guide to Co-Promotion and Co-Marketing Partnerships in the Pharmaceutical Industry :What's all the fuss about? / ER -