Although the commercial activity of merchandising - the use of names or images or other representative elements to enhance the promotion or sale of products or services - has been known for over a century, it is only since the latter years of the 20th century that it has been significant enough to merit treatment as a distinct subject of intellectual property law. Yet, to date, no specific law governing merchandising exists in any country. This book asks if such a law should exist-specifically, a uniform law at the international level.; The book focuses on the legal strategy and monitoring of.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Cover Table of Contents Preface Contributors' Biographies Introduction: Overview of Legal Aspects of Merchandising 1. Austria 2. Belgium 3. The Czech Republic 4. Denmark 5. Finland 6. France 7. Germany 8. Ireland 9. Italy 10. Luxembourg 11. The Netherlands 12. Norway 13. Slovenia 14. Spain 15. Sweden 16. Switzerland 17. English Law Index Last Page.