000023707 000__ 02870cam\a2200529\i\4500
000023707 001__ 23707
000023707 003__ SzGeWIPO
000023707 005__ 20210318104928.0
000023707 008__ 021216s2003\\\\enk\\\\\rb\\\\001\0\eng\\
000023707 010__ $$a  2002044709
000023707 020__ $$a9041199128$$qalk. paper
000023707 020__ $$z9789041199126$$qalk. paper
000023707 035__ $$a(wipo)13030946
000023707 035__ $$a(OCoLC)51275134
000023707 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL
000023707 043__ $$ae------
000023707 05000 $$aKJC2792$$b.C48 2003
000023707 08204 $$a346.4048$$221
000023707 084__ $$aN 731 RUI.C$$221
000023707 090__ $$c25931$$d25930
000023707 24500 $$aCharacter merchandising in Europe /$$c[edited] by Heijo Ruijsenaars.
000023707 264_1 $$aLondon :$$bKluwer Law International,$$cc2003.
000023707 300__ $$axii, 383 pages ;$$c25 cm
000023707 336__ $$atext$$btxt$$2rdacontent
000023707 337__ $$aunmediated$$bn$$2rdamedia
000023707 338__ $$avolume$$bnc$$2rdacarrier
000023707 504__ $$aIncludes bibliographical references and index.
000023707 5050_ $$aCover -- Table of Contents -- Preface -- Contributors' Biographies -- Introduction: Overview of Legal Aspects of Merchandising -- 1. Austria -- 2. Belgium -- 3. The Czech Republic -- 4. Denmark -- 5. Finland -- 6. France -- 7. Germany -- 8. Ireland -- 9. Italy -- 10. Luxembourg -- 11. The Netherlands -- 12. Norway -- 13. Slovenia -- 14. Spain -- 15. Sweden -- 16. Switzerland -- 17. English Law -- Index -- Last Page.
000023707 520__ $$aAlthough the commercial activity of merchandising - the use of names or images or other representative elements to enhance the promotion or sale of products or services - has been known for over a century, it is only since the latter years of the 20th century that it has been significant enough to merit treatment as a distinct subject of intellectual property law. Yet, to date, no specific law governing merchandising exists in any country. This book asks if such a law should exist-specifically, a uniform law at the international level.; The book focuses on the legal strategy and monitoring of.
000023707 650_0 $$aCompetition, Unfair$$zEurope.
000023707 650_0 $$aCharacter merchandising$$zEurope.
000023707 650_0 $$aTrademarks$$xLaw and legislation$$zEurope.
000023707 650_0 $$aCharacter merchandising.
000023707 650_0 $$aMerchandise licensing$$zEurope.
000023707 650_0 $$aIntellectual property$$zEurope.
000023707 650_0 $$aCopyright$$xFictitious characters$$zEurope.
000023707 650_6 $$aMarques de commerce$$xDroit$$zEurope.
000023707 650_6 $$aDroit d'auteur$$xPersonnages fictifs$$zEurope.
000023707 650_6 $$aPropriété intellectuelle$$zEurope.
000023707 650_6 $$aConcurrence déloyale$$zEurope.
000023707 650_6 $$aLicences d'exploitation$$zEurope.
000023707 651_0 $$aEurope$$xCommerce$$xLaw and legislation.
000023707 7001_ $$aRuijsenaars, Heijo,$$eed.lit.
000023707 906__ $$a7$$bcbc$$corignew$$d1$$eocip$$f20$$gy-gencatlg
000023707 942__ $$cMON
000023707 955__ $$apc17 2002-12-16 to SSCD$$csc15 2002-12-17$$asc17 2002-12-17 to sg00$$aaa04 2002-12-23$$aps09 2003-12-09 bk rec'd, to CIP ver.
000023707 980__ $$aBIB
000023707 999__ $$c25931$$d25931