TY  - GEN
N2  - Although the commercial activity of merchandising - the use of names or images or other representative elements to enhance the promotion or sale of products or services - has been known for over a century, it is only since the latter years of the 20th century that it has been significant enough to merit treatment as a distinct subject of intellectual property law. Yet, to date, no specific law governing merchandising exists in any country. This book asks if such a law should exist-specifically, a uniform law at the international level.; The book focuses on the legal strategy and monitoring of.
AB  - Although the commercial activity of merchandising - the use of names or images or other representative elements to enhance the promotion or sale of products or services - has been known for over a century, it is only since the latter years of the 20th century that it has been significant enough to merit treatment as a distinct subject of intellectual property law. Yet, to date, no specific law governing merchandising exists in any country. This book asks if such a law should exist-specifically, a uniform law at the international level.; The book focuses on the legal strategy and monitoring of.
T1  - Character merchandising in Europe /
AU  - Ruijsenaars, Heijo,
CN  - KJC2792
ID  - 23707
KW  - Competition, Unfair
KW  - Character merchandising
KW  - Trademarks
KW  - Character merchandising.
KW  - Merchandise licensing
KW  - Intellectual property
KW  - Copyright
KW  - Marques de commerce
KW  - Droit d'auteur
KW  - Propriété intellectuelle
KW  - Concurrence déloyale
KW  - Licences d'exploitation
SN  - 9041199128
TI  - Character merchandising in Europe /
ER  -