@article{23707,
      author = {Ruijsenaars, Heijo,},
      url = {http://tind.wipo.int/record/23707},
      title = {Character merchandising in Europe /},
      abstract = {Although the commercial activity of merchandising - the  use of names or images or other representative elements to  enhance the promotion or sale of products or services - has  been known for over a century, it is only since the latter  years of the 20th century that it has been significant  enough to merit treatment as a distinct subject of  intellectual property law. Yet, to date, no specific law  governing merchandising exists in any country. This book  asks if such a law should exist-specifically, a uniform law  at the international level.; The book focuses on the legal  strategy and monitoring of.},
      recid = {23707},
      pages = {xii, 383 pages ;},
}