TY  - GEN
N2  - [This book] has organized [the] discussion of advertising effect for you in the form of a Facets Model. This illustration and the ideas it represents are used throughout the book to help you remember what we mean by effectiveness when [they] explain such things as how advertising works, how objectives are decided upon, and how an advertisement is evaluated based on its objectives.-Pref.
AB  - [This book] has organized [the] discussion of advertising effect for you in the form of a Facets Model. This illustration and the ideas it represents are used throughout the book to help you remember what we mean by effectiveness when [they] explain such things as how advertising works, how objectives are decided upon, and how an advertisement is evaluated based on its objectives.-Pref.
T1  - Advertising :principles & practice /
AU  - Wells, William,
AU  - Burnett, John,
AU  - Moriarty, Sandra E.,
ET  - Seventh edition.
CN  - HF5823
N1  - Includes glossary, credits and notes.
ID  - 23697
KW  - Advertising.
KW  - Advertising
KW  - Marketing
KW  - Internet
KW  - Broadcasting
KW  - Media
SN  - 0131465600
TI  - Advertising :principles & practice /
ER  -