@article{23697,
      note = {Includes glossary, credits and notes.},
      author = {Wells, William, and Burnett, John, and Moriarty, Sandra  E.,},
      url = {http://tind.wipo.int/record/23697},
      title = {Advertising : principles & practice /},
      abstract = {[This book] has organized [the] discussion of advertising  effect for you in the form of a Facets Model. This  illustration and the ideas it represents are used  throughout the book to help you remember what we mean by  effectiveness when [they] explain such things as how  advertising works, how objectives are decided upon, and how  an advertisement is evaluated based on its  objectives.-Pref.},
      recid = {23697},
      pages = {xxxi, 592 pages :},
}