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\def\WIPO{World Intellectual Property Organisation}
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Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP. Steven J. Frank.
2006
F 191 FRA.I
Available at WIPO Library
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Items
Detalles
Título
Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP. Steven J. Frank.
Autor
Descripción
xii, 170 pages ; 25 cm
ISBN
9781107407466 Print
9780511138157 eBook
9780521851060 Paperback
9780511138157 eBook
9780521851060 Paperback
Número de llamada alternativo
F 191 FRA.I
Resúmen
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
Nota de bibliografía, etc.
Includes bibliographical references and index.
Nota de contenido con formato
1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.
Recursos vinculados
Publicado
Cambridge : Cambridge University Press, 2006.
Lengua(s)
eng
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