TY - GEN N2 - Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. AB - Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. T1 - Intellectual property for managers and investors :a guide to evaluating, protecting and exploiting IP. AU - Frank, Steven J. CN - K1401 LA - eng ID - 23641 KW - Industrial property. KW - Intellectual property. KW - Propriété intellectuelle. KW - Propriété industrielle. SN - 9781107407466 TI - Intellectual property for managers and investors :a guide to evaluating, protecting and exploiting IP. LK - http://www.loc.gov/catdir/enhancements/fy0665/2006297429-d.html LK - http://www.loc.gov/catdir/enhancements/fy0665/2006297429-t.html UR - http://www.loc.gov/catdir/enhancements/fy0665/2006297429-d.html UR - http://www.loc.gov/catdir/enhancements/fy0665/2006297429-t.html ER -