@article{23641, recid = {23641}, author = {Frank, Steven J.}, title = {Intellectual property for managers and investors : a guide to evaluating, protecting and exploiting IP.}, pages = {xii, 170 pages ;}, abstract = {Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.}, url = {http://tind.wipo.int/record/23641}, }