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\def\WIPO{World Intellectual Property Organisation}
Co-branding comes of age / Bob Boad.
Boad, Bob, author.
1999
K 311 GB 72
Available at WIPO Library
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Title
Co-branding comes of age / Bob Boad.
Author
Boad, Bob, author.
Item Type
Journal article
Description
1 volume ([6] pages) ; [28] cm.
Alternate Call Number
K 311 GB 72
Formatted Contents Note
Table of contents title = Take your partners please.
Series
1 MANAGING INTELLECTUAL PROPERTY
Series
Managing Intellectual Property ; 1999 No 93 pages 20-26.
Published
London [England] : Euromoney Institutional Investor PLC, 1999.
Language
English
Record Appears in
General collection
Browse Subjects
Trademarks.
Intellectual property.
MARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : GOODS AND SERVICES : BRANDED PRODUCT
CO-BRANDING : ADVANTAGES TO BRAND OWNERS
CO-BRANDING : CONSUMER BENEFITS
CO-BRANDING : ENHANCEMENT OF BRAND VALUE
CO-BRANDING : RISK REDUCTION
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