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000023569 035__ $$a(wipo)(CD )99-2152
000023569 035__ $$a(OCoLC)1160232773
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000023569 084__ $$aK 311 GB 72
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000023569 1001_ $$aBoad, Bob,$$eauthor.
000023569 24510 $$aCo-branding comes of age /$$cBob Boad.
000023569 264_1 $$aLondon [England] :$$bEuromoney Institutional Investor PLC,$$c1999.
000023569 300__ $$a1 volume ([6] pages) ;$$c[28] cm.
000023569 336__ $$atext$$btxt$$2rdacontent
000023569 337__ $$aunmediated$$bn$$2rdamedia
000023569 338__ $$avolume$$bnc$$2rdacarrier
000023569 4901_ $$aManaging Intellectual Property ;$$v1999 No 93 pages 20-26
000023569 5050_ $$aTable of contents title = Take your partners please.
000023569 650_0 $$aTrademarks.
000023569 650_0 $$aIntellectual property.
000023569 650_4 $$aMARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : GOODS AND SERVICES : BRANDED PRODUCT
000023569 650_4 $$aCO-BRANDING : ADVANTAGES TO BRAND OWNERS
000023569 650_4 $$aCO-BRANDING : CONSUMER BENEFITS
000023569 650_4 $$aCO-BRANDING : ENHANCEMENT OF BRAND VALUE
000023569 650_4 $$aCO-BRANDING : RISK REDUCTION
000023569 830_0 $$aManaging Intellectual Property ;$$v1999 No 93 pages 20-26.
000023569 903__ $$v1$$aMANAGING INTELLECTUAL PROPERTY
000023569 904__ $$aJournal article
000023569 942__ $$cART
000023569 952__ $$w2006-11-03$$p1999-2152$$r0.00$$u37039$$bMAIN$$10$$kK 311 GB 72$$v1999-11-23$$zLibrary$$70
000023569 980__ $$aBIB
000023569 999__ $$c25764$$d25764