TY  - GEN
T1  - Co-branding comes of age /
AU  - Boad, Bob,
VL  - 1999 No 93 pages 20-26
ID  - 23569
KW  - Trademarks.
KW  - Intellectual property.
KW  - MARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : GOODS AND SERVICES : BRANDED PRODUCT
KW  - CO-BRANDING : ADVANTAGES TO BRAND OWNERS
KW  - CO-BRANDING : CONSUMER BENEFITS
KW  - CO-BRANDING : ENHANCEMENT OF BRAND VALUE
KW  - CO-BRANDING : RISK REDUCTION
TI  - Co-branding comes of age /
ER  -