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000023499 008__ 940331s1995\\\\njua\\\\rb\\\\001\0\eng\\
000023499 020__ $$a0136690602
000023499 020__ $$z0136693768
000023499 020__ $$z9780136693765
000023499 020__ $$z9780136690603$$qpaperback
000023499 035__ $$a(wipo)(CD )99-2021
000023499 035__ $$a(OCoLC)30156666
000023499 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000023499 050_4 $$aHF5416.5$$b.N34 1995
000023499 08204 $$a658.816$$220
000023499 084__ $$aT 221 NAG.S
000023499 090__ $$c25690$$d25690
000023499 1001_ $$aNagle, Thomas T.,$$d1951-$$eauthor.
000023499 24514 $$aThe strategy and tactics of pricing :$$ba guide to profitable decision making /$$cThomas T. Nagle, Reed K. Holden.
000023499 250__ $$aSecond edition.
000023499 264_1 $$aEnglewood Cliffs, N.J. :$$bPrentice Hall,$$cc1995.
000023499 300__ $$axiv, 409 pages :$$billustrations ;$$c24 cm
000023499 336__ $$atext$$btxt$$2rdacontent
000023499 337__ $$aunmediated$$bn$$2rdamedia
000023499 338__ $$avolume$$bnc$$2rdacarrier
000023499 504__ $$aIncludes bibliographical references and indexes.
000023499 5050_ $$aCh. 1. Strategic Pricing: The harvest of your profit potential -- Ch. 2. Costs: How should they affect pricing decisions? -- Ch. 3. Financial Analysis: Market-based pricing for profit -- Ch. 4. Customers: Understanding and influencing the purchase decision -- Ch. 5. Competition: Managing your market proactively -- Ch. 6. Strategy: Integrating the elements of profitable pricing -- Ch. 7. Life Cycle Pricing: Adapting strategy in a changing environment -- Ch. 8. Customer Negotiation: Pricing in the trenches -- Ch. 9. Segmented Pricing: Tactics for separating markets -- Ch. 10. Pricing in the Marketing Mix: Developing an integrated strategy -- Ch. 11. Competitive Advantages: Establishing foundations for more profitable pricing -- Ch. 12. Pricing Psychology: Models of purchase behavior -- Ch. 13. Measuring Price Sensitivity: Research techniques to supplement judgment -- Ch. 14. The Law and Ethics: Determining the constraints on pricing.
000023499 5201_ $$a"This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!" "Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy." "A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization."--Jacket.
000023499 650_0 $$aPricing.
000023499 650_6 $$aPrix$$xFixation.
000023499 650_4 $$aRESTRICTIVE TRADE PRACTICES AND OTHER MATTERS : LIMITATIONS, RESTRICTIONS : INDIVIDUAL CONTRACT RESTRICTIONS : PRICE FIXING
000023499 650_4 $$aPRICING PSYCHOLOGY
000023499 650_4 $$aPRICING
000023499 650_4 $$aCOMPETITION-DRIVEN PRICING
000023499 650_4 $$aEFFECTIVE PRICING
000023499 650_4 $$aMARKETING : DECISION MAKING
000023499 650_4 $$aPROFITABLE PRICING
000023499 7001_ $$aNagle, Thomas T.
000023499 7001_ $$aHolden, Reed K.,$$ecoaut.
000023499 903__ $$v1
000023499 942__ $$cMON
000023499 952__ $$w2006-11-03$$p1999-2021$$r67.10$$u36952$$bMAIN$$10$$kT 221 NAG.S$$v1999-11-04$$ztagged$$71
000023499 980__ $$aBIB
000023499 999__ $$c25690$$d25690