TY  - GEN
N2  - "This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!" "Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy." "A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization."--Jacket.
AB  - "This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!" "Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy." "A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization."--Jacket.
T1  - The strategy and tactics of pricing :a guide to profitable decision making /
AU  - Nagle, Thomas T.,
AU  - Nagle, Thomas T.
AU  - Holden, Reed K.,
ET  - Second edition.
CN  - HF5416.5
ID  - 23499
KW  - Pricing.
KW  - Prix
KW  - RESTRICTIVE TRADE PRACTICES AND OTHER MATTERS : LIMITATIONS, RESTRICTIONS : INDIVIDUAL CONTRACT RESTRICTIONS : PRICE FIXING
KW  - PRICING PSYCHOLOGY
KW  - PRICING
KW  - COMPETITION-DRIVEN PRICING
KW  - EFFECTIVE PRICING
KW  - MARKETING : DECISION MAKING
KW  - PROFITABLE PRICING
SN  - 0136690602
TI  - The strategy and tactics of pricing :a guide to profitable decision making /
ER  -