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Trade, service, persona marks get big royalties / Stephen A. Degnan.
Degnan, Stephen A., author.
;
Napper, Bria.
1999
K 19 US 48
Available at WIPO Library
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Title
Trade, service, persona marks get big royalties / Stephen A. Degnan.
Author
Degnan, Stephen A., author.
Napper, Bria.
Item Type
Journal article
Description
1 volume ([3] pages) ; [28] cm.
Alternate Call Number
K 19 US 48
Note
"Extracting value from intellectual assets; 'affinity licensing' trades on goodwill of intellectual property of owner"; Includes some statistics;.
Series
1 LES NOUVELLES : JOURNAL OF THE LICENSING EXECUTIVES SOCIETY
Series
Nouvelles : Journal Of The Licensing Executives Society ; 1999 Vol XXXIV No 3 pages 125-128.
Published
East Kilbride [Scotland] : Licensing Executives Society International, 1999.
Language
German
Record Appears in
General collection
Browse Subjects
Trademarks.
Intellectual property.
VALUATION OF INTELLECTUAL PROPERTY, INTANGIBLE ASSETS
TRADEMARK LICENSING : VALUATION
MARKS : GENERAL TREATIES AND DEFINITIONS : STATISTICS AND ECONOMICS
AFFINITY LICENSING
ROYALTY RATES : TRADEMARKS AND CELEBRITY PERSONA
CELEBRITY ENDORSEMENTS : VALUATION
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