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000023451 035__ $$a(wipo)(CD )99-1913
000023451 035__ $$a(OCoLC)1160936114
000023451 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000023451 084__ $$aK 19 US 48
000023451 090__ $$c25633$$d25633
000023451 1001_ $$aDegnan, Stephen A.,$$eauthor.
000023451 24510 $$aTrade, service, persona marks get big royalties /$$cStephen A. Degnan.
000023451 264_1 $$aEast Kilbride [Scotland] :$$bLicensing Executives Society International,$$c1999.
000023451 300__ $$a1 volume ([3] pages) ;$$c[28] cm.
000023451 336__ $$atext$$btxt$$2rdacontent
000023451 337__ $$aunmediated$$bn$$2rdamedia
000023451 338__ $$avolume$$bnc$$2rdacarrier
000023451 4901_ $$aLes Nouvelles : Journal Of The Licensing Executives Society ;$$v1999 Vol XXXIV No 3 pages 125-128
000023451 500__ $$a"Extracting value from intellectual assets; 'affinity licensing' trades on goodwill of intellectual property of owner"; Includes some statistics;.
000023451 650_0 $$aTrademarks.
000023451 650_0 $$aIntellectual property.
000023451 650_4 $$aVALUATION OF INTELLECTUAL PROPERTY, INTANGIBLE ASSETS
000023451 650_4 $$aTRADEMARK LICENSING : VALUATION
000023451 650_4 $$aMARKS : GENERAL TREATIES AND DEFINITIONS : STATISTICS AND ECONOMICS
000023451 650_4 $$aAFFINITY LICENSING
000023451 650_4 $$aROYALTY RATES : TRADEMARKS AND CELEBRITY PERSONA
000023451 650_4 $$aCELEBRITY ENDORSEMENTS : VALUATION
000023451 7001_ $$aNapper, Bria.
000023451 830_0 $$aNouvelles : Journal Of The Licensing Executives Society ;$$v1999 Vol XXXIV No 3 pages 125-128.
000023451 903__ $$v1$$aLES NOUVELLES : JOURNAL OF THE LICENSING EXECUTIVES SOCIETY
000023451 904__ $$aJournal article
000023451 942__ $$cART
000023451 952__ $$w2006-11-03$$p1999-1913$$r0.00$$u36867$$bMAIN$$10$$kK 19 US 48$$v1999-10-14$$zLibrary$$70
000023451 980__ $$aBIB
000023451 999__ $$c25633$$d25633