TY  - GEN
T1  - Trade, service, persona marks get big royalties /
AU  - Degnan, Stephen A.,
AU  - Napper, Bria.
VL  - 1999 Vol XXXIV No 3 pages 125-128
N1  - "Extracting value from intellectual assets; 'affinity licensing' trades on goodwill of intellectual property of owner"; Includes some statistics;.
ID  - 23451
KW  - Trademarks.
KW  - Intellectual property.
KW  - VALUATION OF INTELLECTUAL PROPERTY, INTANGIBLE ASSETS
KW  - TRADEMARK LICENSING : VALUATION
KW  - MARKS : GENERAL TREATIES AND DEFINITIONS : STATISTICS AND ECONOMICS
KW  - AFFINITY LICENSING
KW  - ROYALTY RATES : TRADEMARKS AND CELEBRITY PERSONA
KW  - CELEBRITY ENDORSEMENTS : VALUATION
TI  - Trade, service, persona marks get big royalties /
ER  -