@article{23451,
      note = {"Extracting value from intellectual assets; 'affinity  licensing' trades on goodwill of intellectual property of  owner"; Includes some statistics;.},
      author = {Degnan, Stephen A., and Napper, Bria.},
      url = {http://tind.wipo.int/record/23451},
      title = {Trade, service, persona marks get big royalties /},
      recid = {23451},
      pages = {1 volume ([3] pages) ;},
}