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\def\WIPO{World Intellectual Property Organisation}
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Trade, service, persona marks get big royalties / Stephen A. Degnan.
1999
K 19 US 48
Available at WIPO Library
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Items
Details
Title
Trade, service, persona marks get big royalties / Stephen A. Degnan.
Item Type
Journal article
Description
1 volume ([3] pages) ; [28] cm.
Alternate Call Number
K 19 US 48
Note
"Extracting value from intellectual assets; 'affinity licensing' trades on goodwill of intellectual property of owner"; Includes some statistics;.
Series
Nouvelles : Journal Of The Licensing Executives Society ; 1999 Vol XXXIV No 3 pages 125-128.
Published
East Kilbride [Scotland] : Licensing Executives Society International, 1999.
Language
German
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